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metrics
guide introduction
| sizing the web | demographics |
data sources |
the guides | the Web | governance | being digital | new economy | dot com books | connecting | copyright | taxation | money | e-capital | security | censorship | who's dot who | media | news sources | design | accessibility | publishing | marketing | metrics | consumers | privacy | technologies This guide is concerned with the contentious area of web metrics and statistics: measuring the size of the web, determining the value of electronic commerce and identifying who's online. The guide has four elements:
The number of women going online is outstripping the number of men going online, and that the Internet has become so mainstream that the average Web surfers are now in their mid 40s. Women over 55 represent the fastest-growing cohort on the Internet, up to 3.19 million in April, a 98.1 percent increase over 1999. Teens were the second-fastest growing age group. The same report highlights that the United States dominates Web usage, boasting more Web users than the next 15 countries combined.
Our marketing guide offers pointers to
industry studies, academic research and other information about online advertising.
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