Caslon's guides                overview | content | copying  

the guides | the Web | governance | being digital | new economy | dot com books | connecting | copyright | taxation | money | e-capital | security | censorship | who's dot who | media | news sources | design | accessibility | publishing | print | marketing | metrics | consumers | privacy | technologies 

To assist our clients (and others who are interested) this site offers a range of free online guides about the Web.  We'll be adding some papers and free reports shortly.  And Interface, our online journal, is now available

The guides cover copyright, security, privacy, usability, marketing, electronic publishing, metrics and other areas. Each guide highlights useful sites and publications in dealing with issues or developments of particular importance.

For more detailed guidance, don't hesitate to contact us: depending on your query we can provide advice over the phone, by email or through a special report.

  the guides at a glance

You can find the following guides here:

  • the Web - pointers to information about the history, extent and future development of the Internet

  • governance - how is the web governed?  Who develops the global standards?  What's the role of government in Australia?  This guide explores questions about governance of the global information infrastructure, highlighting international and local bodies such as ICANN, ITU, WTO and WIPO, along with significant books and papers. 

  • being digital - a sprint through writing about what it means to 'be digital', from visions of artificial intelligence to pragmatic studies of how the Web is affecting politics.

  • the new economy - a guide to essential information about the shape of the 'information economy' 

  • dot com books - an annotated listing, often irreverent, to the latest edicts from dot com gurus and more useful writing about business online

  • connecting - an introduction to domain naming, metadata, search engines, portals and other stuff that brings joy to the hearts of geeks and librarians but can be critical to your success online

  • copyright online - intellectual property is alive and well and living in cyberspace. This guide identifies major issues, legislation, tools and theoretical writing

  • taxation  - a guide to taxation of e-commerce and related issues

  • money - electronic banking, digital money and other developments 

  • e-capital - venture capital, angels and other things for dot com start-ups

  • security - are the dangers exaggerated? This guide highlights essential reading and assesses many of the claims about online security, authentication, encryption and crime

  • censorship and free speech -  government reports, industry and community responses, filters and blocking technology explained, legislation in Australia and overseas

  • who's dot who - profiles of the individuals, institutions government agencies and corporations that built the Web or are taking it into the new millennium

  • the media - media law, convergence, industry groups and profiles of individuals and companies: print, film, radio, television, sound recordings 

  • news sources - we assess sources of information about online developments in business, culture, politics and technology

  • design - many sites are monuments to a designers ego or a graphic artist's wizardry rather than what visitors want and what works.  This guide points to what works and what doesn't

  • accessibility - while there's disagreement about specific standards, ensuring your site is accessible to disabled visitors and to those - like many in regional areas - with slower connections is both good sense and legally desirable.  This guide points to emerging standards, highlights useful literature and notes relevant legislation

  • e-publishing - an overview of new publishing technologies, professional bodies, standards and issues

  • print - studies of the 'print revolution' and the book

  • web marketing - is marketing on the Web for real? Read this guide to find out

  • metrics and stats - making sense of web statistics and forecasts (often absurd) and measurement mechanisms

  • digital consumers - watchdogs, ripoffs, legislation, international and Australian developments

  • privacy challenges - a guide to issues, laws, government agencies, commercial bodies and the literature

  • technologies - resources for understanding communication networks, computing, plastic money and other technologies

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