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| about Caslon Analytics case studies | recent work | affiliations | services |
This page introduces Caslon Analytics, an Australian internet research, analysis and strategies company:
The Internet offers marvellous opportunities to reach out to people, build relationships with customers, improve services, cut costs, experiment and have fun. That's true. And the excitement's only just begun. Along with the opportunities come challenges, even dangers. The information highway's noisy. It's chaotic. The road rules are evolving. And unfortunately much of what you've read or heard about the 'new economy', 'being digital' and the 'killer app' is wrong. Few statistics are reliable. Most forecasts are absurd. Much of the investment by government and business has been wasted: plans are flawed, sites don't work, opportunities are lost. As a result many projects end up as squashed cats on the information highway - run over by a truck named reality - or stuck in the slow lane. We work with you to make sure you don't become another casualty. How do we do that? We provide research, analysis and strategic advice about using the internet to reach your goals. Our services are practical, forward-looking and high-value. We're independent. We're expert. We assist business, government, non-profit institutions, academia and individuals. If you're interested in electronic publishing, electronic commerce or web marketing, contact us.
We're specialists with private and public sector experience in areas such as marketing, electronic publishing, usability studies, intellectual property, telecommunications, design and retailing. That expertise is reflected in the publicly available information on this site - a unique resource - and in our commercial reports, as well as research commissioned by clients. We've worked with large and small organisations across Australia. We speak english as well as tech-talk. We're committed to results, not to a particular product or a magic formula. Unlike some of our competitors, we don't believe that you should "blow up" what you're doing or surrender your fate to contractors, however impressive. Don't take our word for it. Why not give us a call or browse this site and look at the resources we've provided.
Success online involves more than adding a dot to your name or spray-painting a website with graphics. It requires competitor intelligence, experiment, investment and planning. We offer comprehensive analysis that allows you to make sense of the online world and how it is evolving. We assist with roadmaps so that you can travel down the digital highway and reach your destination without delay, danger or unnecessary expense. We supply independent expert advice that can mean the difference between success and failure in a volatile environment. Our team provides individual, high-quality consulting to meet your needs. No jargon, no attitude, no hidden extras.
Our website offers a range of resources about the shape of the information economy, law, business, culture and the media. That information is free. You can find up-to-the-minute guides on issues such as copyright, security, electronic publishing, marketing and design. Those resources draw on our extensive research. You can also explore Interface, our online journal, which offers news, reviews and commentary.Despite the hype, the 'new economy' is located on planet earth and the Web is about people, not about gee whiz software, spotty programmers or iffy media releases. Whether you're a retailer, a publisher, a philanthropic body or the local council, when you go digital our understanding of both the Web and the old economy, government and consumers equips you for success. We're there to help.
Keeping track of what's happening in the online world - and more importantly, making sense of it - can feel like sucking on a firehose. If you're in business, government, culture or another area you're busy doing what you need to do, coping day by day. You don't have time (or the expertise) to identify changes to your environment or analyse how new technologies, laws and other developments will affect you and your competition. And how do you tell what's true? Our corporate intelligence services give you the information you need and help you to make sense of it - that's our business, so you can get on with your business. We offer specific one-off briefings and ongoing alerts tailored to your needs.
Email, phone or fax us to explore how we can help you. (Full details are on our Contact page). Other pages on this site supply details of our services, publications and past projects (for example case studies covering work with large and small organisations).
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