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     Annenberg, Pulitzer, Scripps


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the Annenbergs

Arguably Walter Annenberg, like Joseph Pulitzer, will survive as creator of the Annenberg Foundation and other good works rather than as a publishing giant. Money can't buy you love but, say the cynics, does buy a better class of publicist and assorted cultural bibelots.

Father Moses Annenberg tangled with the US tax authorities (two years in the clink) after buying the Daily Racing Form, the major US form guide, and building the Nationwide News Service during the Great Depression. Roosevelt aide Harold Ickes, succumbing to hyperbole, described him "as cruel, as ruthless, and as lawless as Hitler himself".  

Son Walter established Seventeen magazine in 1944 and TV Guide in 1953. Both were highly lucrative. Triangle publications grew to include The Philadelphia Inquirer, the Philadelphia Daily News, 6 AM radio stations, 6 FM radio stations and 6 TV stations. He was a major supporter of the Republican Party and served as US ambassador to the UK under Richard Nixon before retiring to Palm Springs, disposing of his publishing interests (TV Guide was acquired by Rupert Murdoch as part of a US$3.2 billion deal) and turning to philanthropy.


Walter and Moses were portrayed in the facile The Annenbergs (New York, Simon & Schuster 82) by John Cooney.

Christopher Ogden's Legacy: A Biography of Moses & Walter Annenberg (New York, Little Brown 99) is more inclusive.

The Annenberg Foundation has assets of around US$3 billion, with major programs in arts and public education. Past philanthropies by Annenberg included large gifts to the Metropolitan Museum of Art, establishment of the Annenberg School for Communication at the University of Pennsylvania (ASCP) (US$239 m) and the Annenberg School for Communication at the University of Southern California (ASC) (US$177 m), and US$131 m to his old school.

His personal assets are estimated at around US$2 billion, including US$1 billion of impressionist art.

subsection heading icon     Scripps and Pulitzer

The EW Scripps group is a one of the smaller US media conglomerates, with interests in daily and weekly newspapers, broadcast and cable television, and syndication.

The group was founded by Edward Scripps in Cleveland in 1878, expanding to other cities through 'penny press' newspapers in competition with Hearst and Pulitzer. In 1907 Scripps established the United Press International news service to challenge the Associated Press (AP), at the time in exclusive agreements with only one newspaper in each market, thereby discouraging the launch by Scripps or others of competing newspapers. Like Hearst he built a castle in California.

The family-controlled group made an early move into radio but has not kept pace with its rivals. Current holdings are essentially centred on minor provincial newspapers (profitable, undistinguished, no direct competition).

The standard biography of Scripps and mass-market newspapers in the US is Gerald Baldasty's E.W. Scripps & the Business of Newspapers (Urbana, Uni of Illinois Press 99). It's more substantial than the gushy The Astonishing Mr Scripps (Ames, Iowa State Uni Press 92) by Vance Trimble. Jack Casserly's Scripps: The Divided Dynasty (New York, Fine 93) is an exercise in washing the family linen, with family help. The slim A Celebration of the Legacies of EW Scripps: His Life, Works and Heritage (Athens, Ohio Uni 90) deals with family benefactions, most notably the Scripps Oceanographic Institute at UC San Diego.