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     voodoo


This page looks at dot com voodoo: perspectives on the dot com gurus and the consulting industry.

As Hal Varian & Carl Shapiro note in the outstanding Information Rules: A Strategic Guide to the Network Economy (Boston, Harvard Business School Press 99) "Ignore basic economic principles at your risk. Technology changes. Economic laws do not".

subsection heading icon     witch doctor dot com

We enjoyed the cautionary tales in The Witch Doctors - What the Management Gurus Are Saying, Why It Matters & How To Make Sense Of It (London, Heinemann 96) by John Micklethwait & Adrian Wooldridge and Dangerous Company (London, Brealey 97) by James O'Shea & Charles Madigan.  

They're entertaining and useful reading before hiring any management consultants.  

Stuart Crainer's Gravy Training: Inside the Business of Business Schools (Oxford, Capstone 98) offers a jaundiced but often perceptive account of the MBA factories and the latest dogmas about doing business online. It builds on his irreverent examination of Tom Peters - Corporate Man To Corporate Skunk (New York, HarperBusiness 97). Lewis Pinault's Consulting Demons: Inside the Unscrupulous World of Global Corporate Consulting (New York, HarperBusiness 00) is an unpleasant self-absorbed account by a former demon.

Connoisseurs of planning fads can't go past Henry Mintzberg's The Rise & Fall of Strategic Planning (New York, Prentice-Hall 94), an incisive corrective to the reincarnations of Tom Peters & Co, and Strategy Safari: A Guided Tour Through The Wilds of Strategic Management (New York, Simon & Schuster 98), co-authored with Bruce Ahlstrand & Joseph Lampel. 

Alfred Chandler's magisterial works - in particular The Visible Hand: The Managerial Revolution in American Business (Cambridge, Harvard Uni Press 80) and Scale & Scope: The Dynamics of Industrial Capitalism (Cambridge, Harvard Uni Press 90) - are a starting point for understanding what's lasted .... and why.

As a reminder that there are no silver bullets Paul Strassmann in The Squandered Computer - Evaluating the Business Alignment of Information Technologies (New Canaan, Information Economics Press 97) provides a detailed analysis of outsourcing, usability, IT consultants and best practice.  His Information Productivity: Assessing the Information Management Costs
of U.S. Industrial Corporations (New Canaan, Information Economics Press 99) is also provocative.

Michael McGill's American Business & the Quick Fix (New York, Holt 88) retains its relevance as an analysis of management fads, fixes and phobias: quality circles, matrix management, managerial grids ..... 

When we first published this page we said that he writing today Prof McGill would have a lovely time with the dot com mantras - embrace the free, hug the void - and the spectre of one-minute managers competing on internet time. Since that time we've read The 10 Second Internet Manager.


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