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   voodoo


This page looks at dot com voodoo: perspectives on the dot com gurus and the consulting industry.

subsection heading icon   witch doctor dot com

We enjoyed the cautionary tales in The Witch Doctors - What the Management Gurus Are Saying, Why It Matters & How To Make Sense Of It (London, Heinemann 96) by John Micklethwait & Adrian Wooldridge and Dangerous Company (London, Brealey 97) by James O'Shea & Charles Madigan.  

They're entertaining and useful reading before hiring any consultants.  

Stuart Crainer's Gravy Training: Inside the Business of Business Schools (Oxford, Capstone 98) offers a jaundiced but often perceptive account of the MBA factories and the latest dogmas about doing business online. It builds on his irreverent examination of Tom Peters - Corporate Man To Corporate Skunk (New York, HarperBusiness 97).

Connoisseurs of planning fads can't go past Henry Mintzberg's The Rise & Fall of Strategic Planning (New York, Prentice-Hall 94), an incisive corrective to the reincarnations of Tom Peters & Co, and Strategy Safari: A Guided Tour Through The Wilds of Strategic Management (New York, Simon & Schuster 98), co-authored with Bruce Ahlstrand & Joseph Lampel. 

Alfred Chandler's magisterial works - in particular The Visible Hand: The Managerial Revolution in American Business (Cambridge, Harvard Uni Press 80) and Scale & Scope: The Dynamics of Industrial Capitalism (Cambridge, Harvard Uni Press 90) - are a starting point for understanding what's lasted .... and why.

As a reminder that there are no silver bullets Paul Strassmann in The Squandered Computer - Evaluating the Business Alignment of Information Technologies (New Canaan, Information Economics Press 97) provides a detailed analysis of outsourcing, usability, IT consultants and best practice. 

Michael McGill's American Business & the Quick Fix (New York, Holt 88) retains its relevance as an analysis of management fads, fixes and phobias: quality circles, matrix management, managerial grids ..... Were he writing today Prof McGill would have a lovely time with the dot com mantras - embrace the free, hug the void - and the spectre of one-minute managers competing on internet time.


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