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forecasting
The record of
technological forecasting has, overall, been pretty dim.
Predictions of specific technologies have been poor.
Predictions of their implementation and implications have
fared even worse. This page highlights writing about
crystal ball gazing.
past predictions
Ithiel de Sola Pool's Forecasting the Telephone:
A Retrospective Technology Assessment of the Telephone
(Norwood, Ablex 83) is crisp, entertaining, erudite and
without the compulsion to spraypaint jargon on every second
page.
Carolyn
Marvin's When Old Technologies Were New: Thinking
About Electric Communications in the Late 19th Century
(New York, Oxford Uni Press 90) is also suggestive.
Daniel Bell's The Coming of Post-Industrial Society: A
Venture in Social Forecasting (New York, Basic Books
73) deserves mention for introducing the notion of the
'information society' into general debate.
Michael Dertouzos's The Computer Age: A Twenty-Year View
(Cambridge, MIT Press 79) is somewhat starry-eyed but overall
shows the intelligence you'd expect from the author. Derek
Leebaert's Technology 2001: The Future of Computing &
Communications (Cambridge, MIT Press 91) is also valuable,
more so than Stephen Saxby's The Age of
Information: The Past Development & Future Significance
of Computing & Communications (New York, New York
Uni Press 90).
Reality Check
(San Francisco, Hardwired
96) edited by Brad Wieners & David Pescovitz collects
the Reality Check column from Wired
magazine.
Ostensibly an exercise in debunking (no, don't
export to teleport to Mars or play cybertennis on Pluto
when you're aged 506) it's glibly upbeat, with an emphasis
on technology as such rather than the wider economic and
social ramifications. We regard it as information economy
elevator music, though not recommended to those who
dislike Wired's
how-many-weird-fonts-can-I-squeeze-on-the-page typography.
The Year 2000: A Framework for Speculation on the Next
Thirty-Three Years (New York, Macmillan 67) by Herman
Kahn & Anthony Wiener is a classic example of the
genre. It's like a particularly rich Christmas pudding:
the odd bit of silver mixed in with the nuts and the glace
fruit. The Temporary Society: What is Happening to
Business & Family Life in America Under the Impact of
Accelerating Change (San Francisco, Jossey-Bass 00) by
Warren Bennis & Philip Slater was first published in
1968 and has proved to be more percipient, perhaps because
it concentrated on broad attitudinal changes rather than
specific technologies.
Our profile on the communications revolutions
highlights some of the economic and historical studies
about visions, plans and actualities.
the forecasting
game
William Sherden's The
Fortune Sellers: The Big Business of Buying &
Selling Predictions (New York, Wiley 97) is a crisp
introduction to the history and nature of business,
economic and technology forecasting.
Steven Schnaars' MegaMistakes: Forecasting & the
Myth of Rapid Technological Change (New York, Free
Press 88) is an entertaining study of why people get it
wrong in predicting consumer acceptance of new
technologies.
There's another perspective in William
Gosling's Helmsmen & Heroes: Control Theory As A
Key To Past & Present (London, Weidenfeld &
Nicolson 94) and James Beninger's Control Revolution:
Technological & Economic Origins of the Information
Society (Cambridge, Harvard Uni Press 89).
technology and
economy
Does Technology
Drive History? The Dilemma Of Technological Determinism
(Cambridge, MIT Press 94) is a collection of essays
edited by Leo Marx & Merritt Smith with a far
more nuanced analysis than anything in Toffler, Roszak,
Gilder or Sale.
Knowing Machines: Essays On Technological Change (Cambridge,
MIT Press 98) by Donald MacKenzie, Exploring The Black
Box: Technology, Economics & History (Cambridge,
Cambridge Uni Press 94) by Nathan Rosenberg and the lucid
Paths of Innovation: Technological Change in 20th Century
America (Cambridge, Cambridge Uni Press 98) by David
Mowery & Nathan Rosenberg are three insightful examinations
of economic/technological development and the perils of
forecasting.
Graeme Snooks' deliciously loopy The
Dynamic Society: Exploring The Sources of Global Change
(London, Routledge 96) is a panoramic history that argues
that technology and economics rather than politics are
the drivers for social and cultural development
(although many would say, of course, that they're inextricably
intertwined).
Fans of Snooks or Manuel Castell may enjoy The Carrier
Wave: New Information Technology & the Geography of
Innovation, 1846-2003 (London, Unwin Hyman 88) by
Peter Hall & Paschal Preston, an analysis of economic
development in terms of the information infrastructure and
Kondratieff waves.
There's a a broader perspective in the detailed report
on Fostering Research on the
Economic & Social Impacts of
Information Technology
(Washington, National Academies Press 98).
futures
organisations
Among organisations
dedicated to study of the future we note the World Future
Society (WFS),
publisher of Futurist magazine, and the
Australian-based Futures Studies Centre (FSC)
under the leadership of Richard Slaughter, Professor of
Foresight at Swinburne Uni of Technology.
His Futures
For The Third Millennium: Enabling The Forward View
(St Leonards, Prospect Media 99) is somewhat too New Age
for our taste but supplies a useful bibliography.
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