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Microsoft
Writing
about Gates and Microsoft, generally uncritically, has become
a minor industry in its own right and probably one of the
more profitable ones. We'll be rounding up some of the major
books in the near future.
Business At Light Speed (New York, Viking 99), the latest
communique to Planet Earth by Microsoft's CEO, confirms
criticisms of his The Road Ahead (New York, Viking
95) that Mr Gates hadn't come to terms with the Web. We
don't recommend either book for original insights or entertainment.
Jonathan Gatlin's hagiographic Bill Gates: The Path To
The Future (New York, Avon 99) is thin.
Paul Andrews' How the Web was Won: Microsoft from Windows
to the Web - The inside story of how Bill Gates and his
band of Internet idealists transformed a Software Empire
(New York, Broadway 99) is well-researched but distressingly
reverent. Gates is not Mother Teresa, despite efforts
to buff & polish his public persona through large-scale
philanthropy - sometimes with strings attached - involving
his wife and father.
More sober reports are provided in Overdrive: Bill Gates
& the Race to Control Cyberspace (New York, Wiley
98) by James Wallace - updating his Hard Drive: Bill
Gates & the Making of the Microsoft Empire
(New York, Harper 93) - and the portraits of Clark and Netscape
identified above. The glossy Inside Out: Microsoft- In
Our Own Words (New York, Warner 00) is the sort of production
that gives propaganda a bad name; appropriately all Microsoft
employees are reputed to have received a copy.
Barbarians Led by Bill Gates: Microsoft from the Inside
(New York, Owl 99) by Jennifer Edstrom & Marlin Eller
presents a devastating and ultimately convincing view from
the inside (Edstrom, for example, is the daughter of Microsoft's
chief spin doctor), in stark contrast to the picture of
vision, harmony and exemplary ethics painted by Randall
Stross in The Microsoft Way: The Real Story of How the
Company Outsmarts Its Competition (Reading, Addison-Wesley
96). As John Heilemann notes in the excellent Pride Before
The Fall: The Trials of Bill Gates & The End of the
Microsoft Era (New York, Harper Collins 01), while the
legal outcome of the case is likely to be indecisive, the
litigation's exposed Microsoft's spin machine and demonstrated
that at best Gates is economical with the truth.
Wendy Rohm's The Microsoft File: The Secret Case Against
Bill Gates (New York, Times 98) is a hard-hitting expose
of corporate skullduggery and ineptitude, considered by
some US analysts to have been a trigger for the antitrust
action. A perspective is provided by Folded, Spindled
& Mutilated: Economic Analysis & US versus IBM
(New York, MIT Press 83) by Franklin Fisher, John McGovern
& Joel Greenwood.
The Plot to Get Bill Gates: An irreverent investigation
of the World's Richest Man ... and the People Who Hate Him
(Times, New York 1999) is a wacky ride at high speed past
the egos and misdemeanors of poor Bill Gates and the likes
of fellow billionaire Larry Ellison of Oracle. Ken Auletta's
50 page profile in The New Gilded Age: Profiles from
The New Yorker (New York, Random 00) is more insightful.
It's a succinct, and overall more insightful version of
the book-length treatment in his World War3.0: Microsoft
& Its Enemies (New York, Random 00).
Nathan Myrhvold, dinosaur buff and one-time Gates lieutenant,
was perceptively profiled
in Wired in 1996. Paul Allen, Gates' partner
and Star Trek buff, had been anatomised in issues 2.08
and 7.12.
Fred Moody's I Sing The Body Electronic (New York,
Viking 95) gives an entertaining and, alas, apparently accurate
picture of life as a Microsoft net-slave. It's more perceptive
than G Pascal Zachary's Showstopper! The Breakneck Race
to Create Windows NT and the Next Generation at Microsoft
(New York, Warner 96).
The essays in The Future of Software (Cambridge,
MIT Press 95) edited by Derek Leebaert suggest that the
'road ahead' won't be owned by Microsoft.
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