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strategies Whether you're in business or government, life is about getting from point A to point B. We're not a travel agent or an airline, so we won't transport you. But we will equip you with strategies so you enjoy the trip and avoid the dangers. Clients come to us because we have a sense of how the landscape is changing. Like any good consultant, we stand back from the day to day problems and draw a map of basic directions. We don't predict the weather. But we can show you some of the short cuts. And if you like, we'll roll up our sleeves to fix some of your daily challenges. Most electronic publishing, marketing and commerce investment is disappointing because decision makers were driven by technologies rather than their own objectives. Why go online, for example, if no one finds your site? Or publish in a way that undermines your activity offline? Why invest in infrastructure that will never generate an appropriate return?      action We've assisted clients by developing marketing plans that leverage their web presence and integrate online/offline promotion.  We've helped other clients by assessing what competitors in Australia and overseas are doing wrong. A result has been that they addressed legal and technical issues. And they changed direction to concentrate on market niches.  We helped another client by specifying the features of a site aimed at that company's market, and then pulling together a group to build and maintain the site. For a major corporation, we drew a picture of current privacy legislation in Australia and overseas, identifying what changes will occur and the implications for management and specific aspects of how information from children and adults is handled. The cost of a single bad headline (or even the whiff of a law suit) would be greater than our fee.      the next step But don't take our word for it. Contact us to discuss your needs.