related
Guide:
Metrics
& Statistics
related
Profile:
Search
Behaviour
Search
Engines
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This
page considers popular search terms.
It covers -
- aggregate
'top ten' reports - what are claimed
to be the most popular search terms from global and
regional engines in 2004
- current
searches - links to lists of real time and recent
searches on metasearch and standalone search engines
- offline
perspectives - rankings in Yellow Pages and other
searches
It
supplements the discussion of search engines,
search behaviour and
internet metrics.
aggregate 'top ten' reports
The following lists highlight what are claimed as the
most popular search terms for 2004 on a selection of major
search engines.
The lists arguably are not truly representative of the
global online population as a whole, for example because
of significant regional variation (particularly outside
the 'top ten' range). They are indicative of uncertainties
about data collection - with variation in what is supposedly
the same population - and of marketing by engine operators
or third parties such as metrics specialists.
Google
1 Britney Spears
2 Paris Hilton
3 Christina Aguilera
4 Pamela Anderson
5 Chat
6 Games
7 Carmen Electra
8 Orlando Bloom
9 Harry Potter
10 mp3 |
Lycos
1 Janet Jackson
2 Paris Hilton
3 Clay Aiken
4 Britney Spears
5 Nick Berg
6 KaZaA
7 Tattoos
8 Pamela Anderson
9 Michelle Vieth
10 Poker
|
Yahoo!
1 American Idol
2 Paris Hilton
3 Jessica Simpson
4 Britney Spears
5 Harry Potter
6 WWE
7 Usher
8 NASCAR
9 NBA
10 NFL |
AOL
1 Britney Spears
2 Paris Hilton
3 Janet Jackson
4 Oprah
5 Usher
6 Hilary Duff
7 Harry Potter
8 Pamela Anderson
9 Jessica Simpson
10 Orlando Bloom |
|
|
Regional
variation is illustrated by different results from Google's
'local' searches -
Australia
1 paris hilton
2 qantas
3 australian idol
4 trading post
5 virgin blue
6 delta goodrem
7 the oc
8 halo 2
9 ian thorpe
10 jennifer hawkins |
Canada
1 inuyasha
2 family guy
3 avril lavigne
4 air canada
5 canadian tire
6 johnny depp
7 metallica
8 good charlotte
9 ashton kutcher
10 canadian idol |
Denmark
1 biler
2 hunde
3 pokemon
4 tv2
5 dmi
6 dba
7 fodbold
8 ekstrabladet
9 dsb
10 peter plys |
Italy
1 meteo
2 oroscopo
3 grande fratello
4 calciomercato
5 valentino rossi
6 inter
7 ferrari
8 lavoro
9 juventus
10 vasco rossi |
Brazil
1 receita federal
2 hello kitty
3 bob esponja
4 olimpiadas
5 cifras
6 linkin park
7 avril lavigne
8 harry potter
9 folclore
10 bob marley |
Netherlands
1 voetbal
2 ajax
3 beyonce
4 georgina verbaan
5 evisu
6 feyenoord
7 andre hazes
8 theo van gogh
9 olympische
10 ali b |
current searches
Some of search engines feature real time or weekly/monthly
lists of search terms -
Metasearch
Standalone
Engines and Directories
- Google
Zeitgeist - top ten declining queries and top ten gaining
queries for previous week and previous month
- Yahoo!
Buzz Index - top 20 search terms for the week (inc declining
and gaining queries and weeks on top 20 list
- Ask
Jeeves Take A Peek - top 50 recent questions
- MSN
Search Insider - recent MSN searches
- Search.com
Top 100 Searches for the week.
- Lycos
50 daily Report- top 50 search terms of the day
- Ansearch
Top 100 Keywords - top 100 terms for past month
- Kanoodle
Search Spy - latest searches at Kanoodle.
offline perspectives
A perspective is offered by rankings in
offline directories such as the US Yellow Pages (PDF),
where the highest of 300 top rankings went to
Rank
and heading
1 Restaurants
2 Physicians & Surgeons
3 Auto Parts
4 Auto Repairs
5 Pizza
6 Lawyers
7 Auto Dealers
8 Dentists
9 Hospitals
10 Beauty Salons
11 Plumbers
12 Insurance
13 Department Stores
14 Banks
15 Veterinarians
16 Theatres
17 Florists
18 Tyre Dealers
19 Pharmacies
20 Hardware
21 Schools
22 Churches
23 Lumber
24 Carpet Cleaners
25 Airlines |
Est
usage (m)
1,322
1,143
555
492
388
368
295
264
262
254
250
233
221
170
169
159
146
127
115
112
110
108
103
102
94 |
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