overview
metadata
DC, AGLS
RDF
PICS
PURLs
numbers
UDDI
thesauri
directories
engines
behaviour
landmarks
related
Profiles
and Notes:
Search
Engine
Optimization
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search engines
This
page looks at web searching, in particular search engines
such as Google and the search industry.
It covers -
It
is supplemented by a note on search engine optimisation
(SEO).
studies
Much of the academic literature on search engine algorithms
may strike non-specialist readers as dauntingly hermetic
and, more significantly, as offering little value for
improving the effectiveness of their information retrieval
or positioning of their sites.
One point of entry is Richard Petterson's 1997 paper
Eight Internet Search Engines Compared.
Literature about Google and its peers echoes the upbeat,
often triumphalist writing about early ISPs such as AOL.
For Google see The Google Story: Inside the Hottest
Business, Media and Technology Success of Our Time
(New York: Delacorte Press 2004) by David Vise & Mark
Malseed and The Search: How Google and Its Rivals
Rewrote the Rules of Business and Transformed Our Culture
(New York: Portfolio 2004) by John Battelle.
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(behaviour)
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