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section heading icon
     Traffic and Access

This page is under construction.

The information economy is built around low cost instantaneous global communications: the ability to easily send and receive data (statistics, prose, video, multimedia). Overall, the cost of pumping bits around the country - and around the globe - has fallen dramatically over the past three decades, in conjunction with increased traffic flows.

Local and international data transmission costs declined by up to three orders of magnitude over the past two decades.

 schematic of declining data transmission costs - 80% decline over 30 years

Price declines for most consumers have not been that dramatic and contrary to George Gilder's prophecies in the millenarian Telecosm: How Infinite Bandwidth Will Revolutionise Our World (New York, Free Press 00) the cost of being online - and who pays - remains a significant issue. 

section heading icon     economics

For a basic introduction to network economics we recommend Internet Economics (Cambridge, MIT Press 00), edited by Lee McKnight & Joseph Bailey.

section heading icon     Composition 

Estimates of the composition of internet traffic are problematical. As of 1998 it is likely that access to web pages accounted for around 70% of the traffic, with electronic mail and file transfer (ftp) at around 10%. Streaming video/audio and voice (internet telephony) have not shown the growth forecast by some analysts, for reasons that include traffic costs, low demand for much of the content (watching television or wet paint is more entertaining than much streamed content) and disagreement about standards resulting in limited uptake of proprietary technologies.

schematic of 1998 internet traffic - 70% web, 11 % email etc

section heading icon     Traffic Flows

The metrics guide on this site points to studies - and some stunning maps - about internet traffic flows: who's online, where they reside, the volume of traffic, the growth of sites (and pages).Australia is a net importer of internet content (consistent with its status as a importer of content offline, ie books, magazines, film, sound recordings). As a result the existing international traffic charging regimes - biased towards exporters - are of concern.

Closer to home debate continues about local varieties of the digital divide. Sociodemographic Barriers to Telecommunications Use, a major new report for Telstra, argues that the Australian 'digital divide' is one of income and social situation, not geography - questioning the government's concern with supply to rural areas. 

We'll be adding other pointers shortly.


  
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