overview
legislation
colorization
Europe
N America
Australia
online
landmarks

related
Guides:
Intellectual
Property

related
Profiles:
Identity
Crime
Forgery
& Fraud
|
colorizations and circuses
This page considers moral rights aspects of films and
television programs, addressed in Europe under moral rights
law and in the US under 'passing off' provisions or as
the unauthorised creation of a derivative work.
It covers -
- introduction
- film as an exemplar of moral rights disputes?
- colourisation
- litigation about digital recolouring of b&w masterpieces
- interruptions
- damage to integrity through ad breaks on tv
- editing
- does slicing, dicing and bowdlerising film and video
programming destroy its integrity?
- repudiation
- Alan Smithee and friends
introduction
In discussion elsewhere on this site regarding communications
revolutions we have commented that film
can lay claim to being the art form of the 20th century.
It is one that lies at the intersection of individual
creativity, industrial production and major capital investment
in a distribution chain that stretches from the scriptwriter's
desk to the remainder bin outside the local DVD rental
shop and the vaults of the film archives.
Disagreement about the moral rights of the makers of film
is thus not very surprising. That disagreement illustrates
different attitudes to rights principles and practice
in Europe and in the US. It has centred on -
- digital
'colorization' of black & white feature films
- 'letterboxing'
and other formatting changes to feature films
- editing
by broadcasters, distributors and other entities that
damages the integrity of a feature film or other work
- damage
through the insertion of commercial advertisements and
other extraneous content during broadcasts of films
and other works
It
is also evident in workarounds such as US film makers
attributing to 'Alan Smithee' (or another pseudonym) those
works with which they do not wish to be associated, ie
a disavowal of paternity.
It has resulted in film makers resorting to litigation
under contract law, moral rights law and even 'passing
off' provisions of the Lanham (trademark)
Act in the US. Differences in legal regimes mean that
auteurs such as John Huston have secured greater protection
in France and Italy for films made in the US than are
available in the US itself under that nation's very weak
moral rights regime.
colourisation
Arguably US perceptions of moral rights centre on 'colorization'
of black & white feature films, rather than the Visual
Artists Rights Act discussed later in this note.
Colorization became an issue when digital technologies
gave studios the ability to edit historic films, changing
them from monochrome to colour. Editing was defended on
the grounds that it was necessary for contemporary television
and video rental/sale markets and as a way of enhancing
the balance sheets of indebted media conglomerates.
It remains contentious, however, because as film scholars
have noted, both auteurist directors and some studios
during the 'golden age of Hollywood' intended films to
be seen in black & white. That involved judgement
about such matters as lighting, editing and even film
stock. Conversion to colour necessarily distorted subverted
that judgement, with results that are sometimes grotesque.
John Huston (1906-1987) for example, in decrying colorisation
of his The Maltese Falcon, commented that
I
shot it in black and white the same way a sculptor chooses
between clay, bronze or marble.
As a condition of work Huston, like most of his peers
in the US, had waived implicit moral rights. In the US
he had no explicit moral rights as maker of a film and
the copyright owner of his works - for example Ted Turner
- was free to embark on colourisation of existing film
libraries.
Under international law US films enjoyed the same treatment
under French law as French films. In 1959 Charles Chaplin
had successfully invoked his moral rights to prevent distribution
in France of a version of his silent masterpiece The
Kid that had been 'enhanced' through addition of
a musical accompaniment (Judgment of 29 Apr. 1959, Cour
d'appel, Paris, 1959 D. Jur. 402)
That precedent was reflected in 1988 litigation by Huston's
heirs (including actress Anjelica Huston) against colourisation
and broadcast of his The Asphalt Jungle. Turner
Entertainment as colorizer of the film and French network
la Cinq for broadcast of that film. The court held in
1991 that although the director had waived his rights
in the US through his initial contract with the producer,
in France his moral rights were inalienable and lasted
beyond his death (Judgment of 28 May 1991, Cass. civ.
1re, 1991 Bull. Civ. I 113). Huston was the film's author
and through his estate was entitled to assert those rights,
gaining damages of F600,000. The court commented that
colourisation of the film against Huston's wishes violated
French law
which
protects the integrity of a literary or artistic work
irrespective of the jurisdiction in which it was first
published, and recognizes that the author is invested
with the droit moral in that regard by virtue of the
sole fact of his creative effort.
Turner
was fined some US$74,000 plus costs, with the broadcaster
being ordered to pay US$37,000 (22 International Review
of Industrial Property & Copyright Law, 1991).
The decision was upheld in 1994 (Judgment of 19 Dec. 1994,
Cour d'appel, Versailles, 1995 D.S. Jur. (IR) 65).
Fred Zinnemann (1907-1997) similarly protested the 1996
broadcast by Italian network TV Internazionale (TeleMontecarlo)
of a colorized version of his 1944 The Seventh Cross.
He had appeared before Congress in 1988 to urge adoption
of moral rights legislation, commenting that
exist laws which protect all sorts of work by all sorts
of artists: writers, painters, composers, sculptors,
photographers. Why are filmmakers not protected in the
same way? Films are not just the property of the copyright
holder; they are part of our heritage. Future generations
must have the right to see them in the original form.
The colorized version was aired again in 1997. In 1999
his son sued the network for breach of Zinnemann's moral
rights. In November 2005 an Italian court ruled in his
favour, prohibiting further broadcasts. It found that
the director had chosen to film The Seventh Cross
in black and white (Technicolor was available at that
time) and that colorization clearly harmed his artistic
integrity.
The station was ordered to pay damages and destroy its
colorized copies. The order was not, of course, binding
on bodies outside the court's jurisdiction and a colorized
version of the film could be legally broadcast in the
US.
Zinnemann was supported by the Artists Rights Education
& Legal Defense Fund Council, legal advocacy arm of
The Film Foundation (founded by Martin Scorsese in 1990
to preserve classic films ).
For an overview of the EU regime see in particular Pascal
Kamina's Film Copyright in the European Union
(Cambridge: Cambridge Uni Press 2002), Jane Ginsburg's
cogent 'Colors in Conflicts: Moral Rights and the Foreign
Exploitation of Colorized U.S. Motion Pictures' (36 Journal
of the Copyright Society, 1988), Raphael Winick's
1997 article
on Intellectual Property, Defamation & the Digital
Alteration of Visual Images and the forthcoming Moral
Rights (London: Sweet & Maxwell 2006) by Kevin
Garnett & Gillian Davies.
Debate in the US features in Michael Landau's 'Colourization,
Copyright & Moral Rights: A US Perspective' (5 Intellectual
Property Journal, 1990), Gary Edgerton's 'The Germans
Wore Gray, You Wore Blue: Frank Capra, Casablanca, and
the Colorization Controversy of the 1980s' (27 Journal
of Popular Film & Television, 2000) and Ron Renberg's
'The Money of Color: Film Colorization and the 100th Congress'
(11 Hastings Communications & Entertainment Law
Journal, 1989).
Other works include Ysolde Gendreau's 'The Continuing
Saga of Colourisation' (7 Intellectual Property Journal,
1993), Janine McNally's article
on Congressional Limits on Technological Alterations
to Film: the Public Interest & the Artists' Moral
Right, the 1989 Library of Congress (Copyright Office)
report on Technological Alterations to Motion Pictures:
Implications for Creators, Copyright Owners, and Consumers,
Craig Wagner's 1989 'Motion Picture Colorization, Authenticity
and the Elusive Moral Right' (64 New York University
Law Review, 1989) and Elise Bader's 'A Film of a
Different Color: Copyright and the Colorization of Black
and White Films' (5 Cardozo Arts & Entertainment
Law Journal, 1986).
interruptions
Auteurs have gained less attention in criticism of broadcasting
practice, in particular claims that the integrity of feature
films and other works such as documentaries is eroded
by the insertion of advertising breaks during release
on free-to-air and pay-per-view television. Does recurrent
interruption constitute distortion of and disrespect for
the author's creativity and for that of any performers?
Some have simply refused to allow release of works for
viewing on television, forgoing revenue and some recognition.
Others have sought to impose conditions on broadcasters
- a tactic that does not appear to have been particularly
successful and thus not widely adopted - or have simply
hoped that a carefully cultivated mood would not be shattered
by recurrent raucous interruptions from vendors of hamburgers,
automobiles, aluminium cladding and other consumer ephemera.
There have been few law suits in Europe, typically attributed
to the cost of litigation (in time and money) and broader
inconvenience. As one contact commented to us, litigation
over moral rights requires a certain bloodymindedness
- most film makers concentrate on making the next film
rather than spending time in court or a lawyer's office.
In 2006 a Swedish appeals court ruled in favour of film
makers Vilgot Sjöman (1924-2006) and Claes Eriksson,
who had taken dominant commercial broadcaster TV4 to court
for infringement of their moral rights through inclusion
of ad breaks in broadcasts of their films. Prior to 2002
the Swedish Radio & Television Act prohibited commercial
breaks during broadcast of films or other programming.
TV4 took advantage of changes to the legislation by placing
ads in broadcasts of films by Sjöman and Eriksson,
rather than clustering them at the end of the broadcast.
The film makers, with support from creator rights organisation
KLYS,
gained an initial judgement in the City Court of Stockholm
during 2004. The Court agreed that under the Berne Convention
the makers of a film have the right to object to any distortion,
mutilation or other modification of the work which would
be prejudicial to honour or reputation.
TV4 appealed, arguing that breaks were in accord with
European practice. In April 2006 the Appeals Court ruled
in favour of the film makers, awarding them costs of around
476,000 Krona. It noted that rightholders "must be
prepared to accept unimportant changes which do not affect
the general view of the work" but went on to comment
that "addition of commercial breaks to the films
has meant a violation of the creators' moral rights".
the interests that lie behind the commercial breaks
are not of such a nature that, when establishing what
objectively should be seen as acceptable, they should
take precedence over the interests of the rights' holder
that his work should not be shown in a form that he
considers a violation. ... it is obvious that the commercial
breaks treated of here not only have interrupted the
continuity and the dramaturgy of the cinematographic
works but have also introduced settings that are alien
and unmotivated. In one case, the commercial breaks
have further meant that the sought-after dramatic effect
of switching between two scenes has been removed.
The decision is not binding on courts across Europe but
may have persuasive value. It follows acceptance in Italian
law that insertion of ad breaks in a broadcast of a film
might infringe the director's moral rights, depending
upon frequency of those breaks, their length and their
placement.
editing
Other authors have objected to inept editing of their
works.
The landmark case in the US is also an isolated one, with
little if any discernable effect on broadcasters in that
country. In 1976 the US Federal 2nd Circuit held, in Gilliam
v American Broadcasting Company (538
F.2d 14, 1976) that the ABC television network had
created an unauthorised derivative work through editorial
removal of almost a third of running time of episodes
in the UK comedy series Monty Python's Flying Circus.
The series had been developed for broadcast by the BBC,
with an agreement specifically prohibiting any substantial
edits without express permission from the makers. The
agreement enabled the BBC to license the series to other
broadcasters, an option taken up by Australia's ABC and
by the US Time Life group, which in turn licensed the
programs to the US ABC commercial network. The BBC and
Time Life were not able to authorise 'material changes'
to the series. The network, however, heavily edited the
programs to make room for commercials in two 90 minute
specials and to delete what was claimed to be " offensive
or obscene matter". That slash and burn approach,
although consistent with butchery of some past UK imports,
meant that punch lines were omitted and sketches became
meaningless rather than zany.
The Pythons, led by Terry Gilliam (later responsible for
works such as Brazil) took action under section
43(a) of the Lanham Act, claiming that the broadcaster
had falsely represented the origin of the series. That
claim reflected the severity of the editing - characterised
by Gilliam as a "mutilation" - and ABC advertising
of the series as Monty Python's Flying Circus without
an indication that it had been "butchered".
They sought damages, along with prohibition of rebroadcast
and any further editing by ABC.
Associating the authors with such a distorted version
of their work - a distortion that was not authorised under
the BBC agreement - was of particular concern as US audiences,
being unfamiliar with the work and UK reviews, would presumably
judge the series and its authors unfairly. The Court agreed,
holding that ABC falsely attributed authorship of the
edited work (a "false designation of origin")
and thus misrepresented the series in violation of federal
trademark law. It also found that Monty Python's reputation
suffered damage from the edited version, which "did
not fairly represent the artists".
Perceptions that the Lanham Act could provide an effective
moral right of attribution for film were however shaken
by the Supreme Court's 2003 decision in Dastar v.
Twentieth Century Fox (539 S.Ct. 23, 2003) (PDF).
Video company Dastar had blithely repackaged
a Twentieth Century Fox documentary series, relying on
registration quirks in US law. The Supreme Court, in reversing
a decision by the Ninth Circuit that had awarded substantial
damages to Fox, held that 'origin' under the Lanham Act
related to the producer of the tangible goods offered
for sale rather than to the author of the idea contained
or otherwise embodied in those goods (ie the initial video
content).
It commented that the Act serves to protect consumers
from confusion in the marketplace caused by false claims
from manufacturers, in contrast to protection of authors
under copyright law, and does not provide a right of paternity
to filmmakers whose work was unregistered.
Dastar is discussed in Justin Hughes' cogent 2004 paper
American Moral Rights and the Dastar Decision
and Jane Ginsburg's The Author's Name as a Trademark:
A Perverse Perspective on the Moral Right of 'Paternity'?
(PDF).
Other film makers have objected to bowdlerisation by video
rental groups and distributors. The Utah-based CleanFlicks
group for example boasted in 2002 that it had excised
all potentially offensive language, violence and immodesty
from Hollywood films, blithely explaining that there was
no problem because studios received an upfront payment
and that
Once
you create a product and put it out there for sale,
you are essentially giving up your rights. You don't
own that copy anymore.
The
Directors' Guild of America unsurprisingly disagreed,
with suit and countersuit in that year involving directors
such as Robert Altman, Martin Scorsese and Steven Spielberg.
Action by the DGA provoked a charge of directorial hypocrisy:
"this lawsuit comes from those who will change the
beginning, middle, end and every other part of a book
they turn into a movie".
Copyright gadfly Siva Vaidhyanathan sniffed at laments
about censorship,
claiming that
We're
seeing massive empowerment at the ground level, the
sort of empowerment that frightens the elite. It messes
with artistic integrity, but allowing people to make
their own artistic decisions in their homes can only
help to deflate the artistic pretensions that guide
too much of our gut reactions to copyright.
Others
were less supportive, questioning whether censorship by
a commercial intermediary was empowering and noting that
it privileged bowdlerisation over the moral rights of
the film makers and performers.
In July 2006 US federal judge Richard Matsch apparently
agreed, commenting that the court
is
not free to determine the social value of copyrighted
works ... What is protected are the creator's rights
to protect its creation in the form in which it was
created.
Matsch's decision in favour of the film makers will presumably
be appealed, further extending six years of litigation.
Techniques such as lexiconning and letterboxing have also
attracted criticism.
Letterboxing was developed to accommodate the difference
between the shape of rectangular movie theater screens
and most television screens. Through editing the size
of the original rectangular image is reduced, with dark
bands above and below the picture filling out the square
shape of the television set to maintain the original aspect
ratio of the film and thereby respect its theatrical composition.
In contrast, panning and scanning involves recomposition
of a widescreen image, excluding characters at the edge
of the screen image and substantially altering some compositions.
Lexiconning increases the speed of a film (typically in
hundredths of a frame per second) and thereby enables
reductions in running time of around 7%.
Alan Smithee
Some film makers have sought to disassociate themselves
from works that they consider have been mutilated by studios.
That denial of paternity has often taken the form of use
of a pseudonym - such as the prolific Alan Smithee or
Allen Smithee ('active'
between 1968 and 1999) - although studios have sometimes
used contract provisions to prevent disavowal by a director,
screenwriter, composer or other figure.
The Smithee phenomenon is explored in Directed by
Allen Smithee (Minneapolis: Uni of Minnesota Press
2001) edited by Jeremy Braddock & Stephen Hock.
next page (moral
rights in Europe)
|
|