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Print
groups
In
contrast to the music business, discussed elsewhere
in this profile, book, journal and newspaper publishing
involves a large number businesses. Overall, most sales
in advanced economies involve the subsidiaries of a handful
of publishers, most of which are subsidiaries of the major
'infotainment' conglomerates.
Statistics
Figures on what's being published
(and by whom) are problematical. A 1996 UNESCO study suggested
that 968 735 new book titles were published that year.
How Much Information, the major 2000 report
by Hal Varian & Peter Lyman, suggests that in 1999
there were upwards of
22 643 newspaper titles, 40
000 scholarly journals, 80 000 mass-market
periodicals and 40 000 newsletters.
One estimate for the total number of book titles in print
in the English-speaking countries (as at the end of 1999)
is 3.2 million titles, with the US supposedly accounting
for 40% of that figure. Varian and Lyman suggest that
the world stock of books (including out of print items)
might be around 65 million titles.
Around 1.1 billion books were sold in the US in 1999.
Annual sales of newspapers in the US are estimated at
around 56 million copies of daily newspapers and 60 million
Sunday newspapers.
Structure
Book publishing in advanced
economies is dominated by a few multinational groups:
News, AOL Time
Warner, Viacom, Bertelsmann,
Holtzbrinck, Pearson,
Wolters Kluwer, Elsevier,
Disney and Thomson.
National restrictions mean that newspaper publishing is
more diverse when viewed from a global perspective, compared
to books and the record industry, but on a country by
country basis it is common to see particular groups (which
often operate in several countries) having market shares
of greater than 40% by circulation or title. Australian
newspaper publishing, for example, is concentrated in
the hands of News, Fairfax,
APN and Rural
Press. Canadian newspaper publishing was until recently
split between Thomson and Hollinger;
it's now dominated by broadcaster CanWest
Global (which controls Australia's Ten network).
Scholarly/professional journal and general magazine publishing
shows a higher concentration, with groups such as Wolters
Kluwer, Elsevier, Hachette,
Thomson, Advance, AOL Time Warner,
VNU, Viacom and Hearst
enjoying dominant sectoral positions on a national or
global basis.
During the past five years there's been an active trade
between conglomerates as they buy, sell or swap bunches
of titles or publishing houses. That movement's evident
in the corporate histories and chronologies for each group
discussed in this profile.
perspectives
Our Publishing guide offers
detailed pointers to electronic publishing. There's background
information about traditional publishing in the Print
profile
and Communications Revolutions profile.
Among studies highlighted on those pages and elsewhere
on the site we recommend the following works for insights
into the text publishing business:
Richard
Ekman & Quandt's Technology & Scholarly Communication
(Berkeley: Uni of California Press 99),
Scholarly Publishing: The Electronic Frontier
(Cambridge: MIT Press 96) edited by Robin Peek
Harold
Vogel's Entertainment Industry Economics: A Guide
for Financial Analysis (Cambridge:
Cambridge Uni Press 96)
Lewis
Coser, Charles Kadushin & Walker Powell's
Books: The Culture & Commerce of Publishing (New
York: Basic Books 82)
Albert Greco's The Book Publishing Industry (Boston:
Allyn & Bacon 97)
and Giles Clark's Inside Book Publishing (London:
Routledge 00)
The Structure of International Publishing in the
1990s (New Brunswick: Transaction 92) edited by
Fred Kobrak & Beth Luey
Andre Schiffrin's The Business Of Books: How The
International Conglomerates Took Over Publishing & Changed
The Way We Read (New York: Verso 00)
Thomas Whiteside's The Blockbuster Complex: Conglomerates,
Show Business & Book Publishing (Middletown: Wesleyan
Uni Press 81)
Leaving Readers Behind: The Age of Corporate Newspapering
(Fayetteville: Uni of Arkansas Press
01) edited by Gene Roberts,
Thomas Kunkel & Charles Layton and The Menace
of the Corporate Newspaper: Fact or Fiction? (Ames:
Iowa State Uni Press 96)
by David Demers.
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