primers
customisation
case studies
memoirs
background
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case studies
This page looks at books on
individual dot com companies.
Jaclyn Easton's Striking ItRich.com -
Profiles of 23 Incredibly Successful Websites You've Probably Never
Heard Of (New York, McGraw-Hill 99) is fan mail for the web entrepreneurs
with the endorsement of CommerceNet,
the people behind TRUSTe.
Has a companion site
David Bunnell The eBay Phenomenon:
Business Secrets Behind the World's Hottest Internet Company (New
York, Wiley 00) is another demonstration of the maxim "never trust
a book with 'business secrets' in the title". There are a few
nuggets but overall there's little substance.
Michael Lewis' The New New Thing (London,
Hodder & Stoughton 98) is thinner than Lewis's journalism
such Pacific
Rift and classic Liars Poker, the insiders view of
pizza throwing and other hanky panky within US merchant banking
giants. Useful for a picture of Jim Clark; poor on dot com business
and the digital economy
Jason & Matthew Olins wrote The CD Now
Story (Lakewood, Top Floor 98), a gee whizz memoir of their
experience building etailer CD Now, currently haemorrhaging $ for the AOL Time
Warner empire. Historical interest only.
Marc Phillips' Succesful
E-Commerce: 10 Case Studies To Show Small Business How To Profit From
Online Commerce (Melbourne, Bookman 98) is a beginners guide as part of Victorian state government's online push.
Rebecca Saunders' Business
the Amazon.Com Way: Secrets of the World's Most Astonishing Web Business
(Oxford, Capstone 99) like others in the 'secrets' series is superficial.
Spray-paining 'dot com'
and 'etail' onto every page is not a substitute for analysis or hard
information. We suggest you look at Hoque, Westland or other
substantial studies featured in the preceding pages of this briefing.
Robert Spector's Amazon.com: Get
Big Fast (New York, Harper 00) is the best of the literature on the leading
etailer.
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