primers
customisation
case studies
memoirs
background
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primers
Doug Aldrich in Mastering
the Digital Marketplace: Practical Strategies for
Competitiveness in the New Economy (New York, Wiley
99) seeks to serve as a corporate machiavelli to the
digital princes. Build value, increase core competencies,
slay your enemies, ravish their markets. Significant
because of Aldrich's role as AT Kearney spokesperson
The
E-Business (R)Evolution (Upper Saddle River,
Prentice-Hall 00) by
Daniel Amor is a detailed guide in plain english -
recommended
Jesse Berst's The Magnet
Effect: Attracting & Retaining An Audience on the
Internet Today, Tomorrow & In The Future (New
York, McGraw-Hill 00) is thin but rich in jargon.
The Age of Etail:
Conquering The New World of Electronic Shopping
(Oxford, Capstone 00) by Alex Birch, Philipp
Gerbert & Dirk Schneider is simple and makes effective use of
examples.
Robin Bloor's The
Electronic Bazaar: From the Silk Road to the E-Road
(London, Nicholas Brealey 00) is a ho hum account of etailing,
with companion site
Stacey Bresler &
Charles Grantham's Communities of Commerce: Building
Internet Business Communities to Accelerate Growth,
Minimise Risk & Increase Customer Loyalty (New
York, McGraw-Hill 00) promises more than it can deliver.
It's doubtful that virtual communities of the sort
highlighted by Bresler & Grantham have produced
significant profits for the particular businesses and will
do so in future.
Creating Stores On The Web (Berkeley,
Peachpit 98) by Joe Cautadella, Ben
Sawyer & Dave Greely is a concise, practical guide.
Peter Cohan's Net
Profit: How To Invest & Compete in the Real World of
Internet Business (San Francisco, Jossey-Bass 99)
offers case studies of portals,
ISPs, web commerce tools and others in support of the
thesis that the Internet is a business like any other.
While pitched at investors, there are some insights of
general value.
His e-
Profit: High Payoff Strategies For Capturing the
E-Commerce Edge (New York, Amacom 00) is a more
intensive follow-up to the above, primarily aimed at major
corporations (all case studies relate to billion dollar
corporations) but with useful insights about approaches to
e-commerce
Andrew Dahl & Leslie
Lesnick's Internet Commerce (Indianapolis, New Riders
96) is another B2C primer, of less value than Cautadella's more thorough Creating
Stores On The Web
Blur - The Speed of Change in
the Connected Economy (Oxford, Capstone 99) by Stan Davis &
Christopher Meyer is silly.
Insights and nonsense delivered with evangelical passion,
a large dose of jargon and not a single URL! Their Future Wealth
(Boston, Harvard Business School Press 00) is even
whackier; lots of sound, less sense
Executive's
Guide To E-Business (New York, Wiley 00) by Martin Deise et al is
a meaty
and intelligent introduction from PriceWaterhouseCoopers.
It is significantly better than Patel's Digital
Transformation. We recommend reading in
conjunction with Westland's Global Electronic Commerce
case studies.
Larry Downes & Chunka
Mui in Unleashing the Killer App: Digital Strategies
For Market Dominance (Boston, Harvard Business School
Press 98) offer a very
quick flight through some theorizing and case studies -
often anecdotal - amid a lot of turbulence from the
planning jargon. One of the more disappointing products
from HBS
Michael de Kare-Silver's e-shock
2000 (London, Macmillan 00) is an interesting
mix of insight, anecdote and boosterism. In
retrospect not as original or as perceptive as many
reviewers thought when the earlier e-shock appeared
Nick Earle & Peter
Keen's From .Com to .Profit: Inventing Business Models
That Deliver Value & Profit (New York, Jossey-Bass
00) is another introduction based on relationship-building as
the key to online profitability
Philip Evans & Thomas
Wurster's Blown to Bits: How the New Economics of
Information Transforms Strategy (Boston, Harvard
Business School Press 99) is a sprightly
advertorial from Boston Consulting Group. Forget
everything you know, blow up your IT system, do a Quentin
Tarentino on your staff .... and you, with a little help
from the Boston boys, can make lots of money on the
digital highway. If only it was that simple. There's
a thin companion site. We recommend Paul Strassmann's The Squandered
Computer: Evaluating The Business Alignment Of Information
Technologies (New Canaan, Information Economics Press
97) as a corrective.
Jonathan Ezor's Clicking Through: A Survival Guide For Bringing Your
Company Online (New York, Bloomberg 00) is an
engagingly-written
short primer from the US
Net Ready: Strategies for Success in the E-conomy
(New York, McGraw-Hill 00) by Amir Hartman & John
Sifonis is a so-so
general intro by Cisco executives. We recommend Faisal
Hoque's shorter but more insightful study
Faisal Hoque's E-Enterprise:
Business Models, Architecture & Components (Cambridge,
Cambridge Uni Press 00)is a companion
to Paul May's The Business of E-Commerce. It
is essential reading, markedly better than the glitzier
competition.
Ravi Kalakota &
Marcia Robinson's e-Business: Roadmap for Success
(Reading, Addison-Wesley 99) is a useful
guide aimed at larger businesses. We prefer Daniel
Amor's The e-Business (R)Evolution
Kevin Kelly's New
Rules for the New Economy: 10 Radical Strategies for a
Connected World (Harmondsworth, Viking Penguin 98) is
a landmark collection of dot
com mantras - 'Let Go At The Top', 'Follow The Free', 'No
Harmony, All Flux' - by WIRED magazine editor (New Age
California meets the digital mega-dollar). Read Hal Varian
or Lawrence Lessig instead
Brenda Kiernan's Small
Business Solutions E-Commerce (Redmond, Microsoft 00)
is a standard treatment. Ezor's Clicking Through is
more engaging
The Cluetrain
Manifesto: The End of Business As Usual (Cambridge,
Perseus 00) by Rick Levine, Christopher
Locke, Doc Searls & David Weinberger is an upmarket
version of Kevin Kelly's New Rules
Paul May's The
Business of E-Commerce: From Corporate Strategy To
Technology (Cambridge, Cambridge Uni Press 00) is a
valuable introduction, aiming
to explain the technologies to managers and the business
issues to the technologists. It is highly recommended.
MetaCapitalism: The e-Business Revolution
& the Design of 21st Century Companies (New York,
Wiley 00) by Grady Means & David
Schneider is another exercise in reciting mantras: this time
with a physics flavour. e(b)=M(C)2 which for those who
don't hyperventilate translates as business to business
equals management change times courage. Lots of cute
charts, jazzy jargon such as 'decapitalization', fewer
substantive insights.
Mary Modahl's Now or
Never: How Companies Must Change Today to Win the Battle
for Internet Consumers (New York, HarperBusiness 99)
is an advertorial for Forrester Research - glib, mechanistic,
breathless. It's a best seller but less valuable than
Hoque or Deise
Peter Morath's Success @
E-Business: Profitable Internet Business & Commerce (New
York, McGraw-Hill 00) is a sensible primer, with lots of
checklists and an emphasis on careful planning and staged
implementation
E-Commerce
Handbook (Melbourne, Tri-Obi 99)
by online will and coffee vendor Tim O'Brien is a short introduction, endorsed by Victorian
Multimedia Department
Digital Transformation: The Essentials of
e-Business Leadership (New York, McGraw-Hill 00) by Keyur Patel & Mary
McCarthy is a slim
introduction, of importance only because it's a KPMG
production. We recommend Deise's Executives Guide
instead
Robert Plant's eCommerce:
Formulation of Strategy (Upper Saddle River,
Prentice-Hall 00)uses Dot EU examples for a change. The
analysis
is mechanistic; some readers will find the scorecards and
cheatsheets of value
Evan Schwartz's Webonomics (London, Penguin 97). Gung-ho but
recommended because it's short and generally in English,
unlike many of the items on the list. It has a companion site.
His Digital
Darwinism (London, Penguin 00) is a follow-up with few
new insights
Dave Siegel Futurize
Your Enterprise (New York, Wiley 00) is a tract by
peripatetic designer (of Creating Killer Websites
fame) and entrepreneur. It's a heady mix of dot com
hype, zany futurism and insights about online
customers.
Developing e-Commerce Sites: An Integrated Approach
(Reading, Addison-Wesley 00) by Vivek & Rajiv Sharma
is a detailed primer for site developers: managers and
programers. Its comprehensive treatment is recommended.
Don Tapscott et al (eds)
Blueprint to the Digital Economy:Creating Wealth
In The Era Of E-Business (New York, McGraw-Hill
98). A more substantial - tho uneven - collection of
papers by business leaders and analysts
Paul Timmers' Electronic
Commerce: Strategies & Models for Business-to-Business
Trading (New York, Wiley 00) is a sensible and understated
guide to B2B developments and issues. In contrast we found
Dick Stroud's Internet Strategies: A Corporate Guide to
Exploiting the Internet (New York, St Martins 99)
disappointingly thin.
J Christopher Westland
& Theodore Clark collaborated on Global Economic Commerce:
Theory & Case Studies (Cambridge, MIT Press 99),
an excellent introduction to digital economy as a whole and
to specific areas such as electronic auctions and digital
shopfronts. It's refreshingly free of hype and the
case studies are pertinent
Laurie
Windham's Dead Ahead: The Web Dilemma & The New Rules
of Business (New York, Allworth 99) is glib and
simplistic
Magdalena Yesil's Creating
The Virtual Store (New York, Wiley 97) is a
usefully
down-to-earth introduction
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