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video
This
profile looks at surveys about film and broadcast filesharing
and online copying.
The profile is under construction: we'll be adding more
information shortly.
Most of the world isn't on broadband (as we've noted in
a discussion of Digital
Divides, many people indeed aren't on the net or even
the phone), so much illicit trading in feature films and
other moving image content such as sports broadcasts involves
videocassettes or disks, sometimes characterised as "canned
bandwidth".
In 1999 the US Internet Industry Association accordingly
commented that
The
only "phantom menace" youll find on
the internet today is the claim of widespread piracy
of films. Hollywood has always reacted to new technologies
with hysterical panic and predictions of lost revenue.
But we challenge the film industry to show a single
a nickel of loss due to Internet piracy. While it is
technically possible to convert a film to a digital
format that will play on a PC, the result would be a
huge file that would take several days to download.
And the end result would be a dark picture roughly two
inches square. No one would seriously want to view a
full-length feature film that way. You might get a college
kid to do it, just to prove his abilities as a hacker.
But then, college kids eat goldfish, too. That doesnt
mean that the world's entire fish population is in danger.
In response, some critics commented that download times
on broadband might be as low as 30 minutes for a lower-quality
image.
some figures
A 2001 report by CyberDialogue (discussed here)
claimed that 13% of US adults (11.6 million people) had
downloaded movie trailers: most said they had downloaded
fewer than five trailers in the three months prior to
being polled.
Online US adults went to the cinema 22% more than the
offline consumer; those who download trailers supposedly
visited the big screen 93% more often. Downloading of
a trailer from a film company's site is of course not
illegal, so those figures do not present direct concerns.
Viant's 2001 The Copyright Crusade report (PDF)
concluded that
on average, between 300,000 and 500,000 films per day
were being transferred over Internet channels such as
usenet, IRC, Gnutella, and FastTrack.
Its
2002 The Copyright Crusade II (PDF)
suggested that much trading in illicit copies involves
message services (with recordings often transferred as
a DVD) and that
of
nearly 10 million Internet seekers of "Star Wars" and
"Spider-Man," approximately 2-3 million are, at the
time of this writing, likely to have been successful
in obtaining complete copies of either of these films
The
Motion Picture Association of America claims
that during 2000
- approximately
350,000 illegal videocassettes and 4,000 VCRs were seized
in North America
- 17
million pirate optical discs were seized in the Asia-Pacific
region
- 655,000
pirate videocassettes and over 171,000 pirate CD-ROMs
containing films in MPEG4 format were seized in Russia
- piracy (including unauthorised exhibition in cinemas)
costs studios over US$2.5 billion a year
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