inventory

This page is under development. It provides a basic inventory of online privacy seals and other trustmarks, discussed in our Privacy and Consumers guides. It includes nonprofit (eg industry association) and commercial initiatives.

BBBOnline - offshoot of US industry body Better Business Bureau. The code of conduct covers privacy (inc children’s privacy) security and dispute resolution

BetterWeb - an initiative of PriceWaterhouse Coopers. The code of conduct covers privacy, sales terms, security and dispute resolution

Casetrust - nonprofit initiative of Consumers Association of Singapore (CASE), CommerceNet Singapore (CNSG) and Retail Promotion Centre (RPC)

CommerceTrust and ConsumerTrust - initiative of CommerceNet Singapore, non-profit industry association

Clicksure - UK and US commercial initiative. The Clicksure code of conduct covers privacy, security & retail performance, with independent audit random checks on compliance

CPAWebtrust - US-based, with presence in EU and Canada. The code of conduct covers privacy and retail performance. An independent audit is conducted before the trustmark is granted

eTick - Australian commercial initiative (encompassing the Australian Privacy Compliance Centre and the Australian Privacy Seal)

Garantia Proteccion des Datos - Spanish initiative managed by a Electronic Commerce Business Association. The ode of conduct covers privacy (including provisions regarding children, spam and cookies.

GeoTrust - US commercial 'site authentication' seal

ICRA - content advisory scheme developed by the Internet Content Rating Association (ICRA)

IMRG Hallmark - broad trustmark from Interactive Media in Retail Group (IMRG) - the "industry body for global e-retailing". Around 25 entities have been accredited

JADMA seal - an initiative of the Japan DMA (JADMA) Japan Direct Marking Association and Japan Chamber of Commerce. The seal reflects a broad offline 'fair practice' code

Labelsite - French initiative managed by two retailers & distance sellers associations. The code of conduct covers privacy, marketing and retail performance. An independent audit report is conducted before the seal is granted

Ladybird - best practice code developed by the Australian Internet Industry Association (IIA) and covering ISPs

PrivacyBot - commercial online privacy seal program created by Invisible Hand Software

PublicEye - US commercial e-business seals service

Safemall - an initiative of the Korea Association of Information & Telecommunication

SquareTrade - commercial initiative by US dispute resolution service. Code deals with privacy, dispute resolution and retail performance.

TRUSTe - privacy only, initially established by EFF and CommerceNet

TrustedShops - EU commercial initiative under auspices of major German insurance group

TrustUK - government-endorsed industry body issuing the "TrustUK e-hallmark". Managed by an e-commerce business alliance & consumer body. The trustmark is granted to entities that agree to comply with privacy, marketing and retail performance "accreditation criteria"

WebAssured - US commercial trustmark service

Webtrader - Dutch initiative managed by national consumers association. The code of conduct covers privacy, retail performance and marketing.

Age Verification Services (AVS) - aka Adult Verification Services - are discussed here.



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