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     overview

This note considers the corporate rating service industry.

It covers -

The note supplements discussion in the separate guides on the Digital Economy and Capital. There is a complementary note on consumer credit reporting and reference services.

     introduction

Corporate ratings services are non-government bodies that provide investors with information about the credit worthiness of businesses (particularly large corporations) and governments. That information is typically comparative, with an historical basis, and is significant because it influences the cost of borrowing or even whether borrowing takes place. An agency thus evaluates a debtor or a debt instrument (eg a bond) and assigns a grade - often expressed as a range from AAA to D - according to its relative creditworthiness. A low rating (eg a C or D, often characterised as "junk" or "high yield") is considered speculative. Higher ratings are given to those corporations and sovereign debtors (ie governments) who are assessed as having the greatest commitment and ability to repay borrowings. Fees are typically paid by the debtor or debt issuer and can be negotiated.

The services emerged from the 1850s, when investors sought independent advice about early joint stock enterprises such as railroads. As the following page notes, they have gone on to rate lending to governments and have accompanied the growth of personal credit reference services.

As a result they have been glibly described as unelected and self-regulated 'masters of the universe'. Thomas Friedman for example 1996 commented that

there are two superpowers in the world today in my opinion. There's the United States and there's Moody's Bond Rating Service. The United States can destroy you by dropping bombs, and Moody's can destroy you by downgrading your bonds. And believe me, it's not clear sometimes who's more powerful.

The Bank of International Settlements indicates that there are around 130 to 150 corporate rating agencies worldwide. Most of those agencies are small and typically focus on particular jurisdiction or economic sector. Only a few are formally recognised by governments for regulatory purposes, signalled by status as a Nationally Recognised Statistical Rating Organisation (NRSRO). The US and global markets are dominated by three agencies that rate corporations and nations: Standard & Poor's, Moody's and Fitch Ratings.

The 10 member countries of the Basel Committee for Banking Supervision (BCBS) recognise six agencies, while in the US the
Securities & Exchange Commission (SEC) recognises only four (the big three agencies plus Canada-based Dominion Bond Ratings).

During the past decade questions about the effectiveness of the major agencies in rating enterprises (particularly new enterprises), addressing concerns about corporate governance ratings and assessing the sovereign risk of nations (eg the likelihood that governments in emerging economies will default on international loans) have led to the emergence of new services whose evaluation encompasses non-traditional value indicators that may not easily be captured in a corporate balance sheet but have significant implications for the particular enterprise's competitiveness, long-term share value and viability.

Critic Frank Partnoy has persuasively argued that the dominant rating agencies have enjoyed an oligopoly based on their ability to accumulate and retain reputational capital, strongly reinforced through public/private sector regulatory standards. Increased competition would decrease the value of such property rights, allowing debtors and debt issuers to acquire credit ratings at a lower cost.

subsection heading icon     studies

For accounts of the contemporary ratings industry see Credit Reporting Systems & the International Economy (Cambridge: MIT Press 2003) edited by Margaret Miller, Ratings, Rating Agencies & the Global Financial System (London: Kluwer Academic 2002) by Richard Levich, Giovanni Majnoni, Carmen Reinhart & Giocanni Majnoni, the US Securities & Exchange Commission 2003 Report on the Role & Function of Credit Rating Agencies in the operation of the Securities Markets (PDF) and Credit Ratings: Methodologies, Rationale & Default Risk (London: Risk Books 2002) edited by Michael Ong.

Transborder and regulatory issues are explored in papers in Credit Reporting Systems & the International Economy (Cambridge: MIT Press 2003) edited by Margaret Miller, the 2005 Regulating the Rating Agencies (PDF) paper by Claire Hill, The Basel Handbook: A Guide for Financial Practitioners (London: Risk Books 2003) edited by Michael Ong, Globalisation: News media, images of nations and the flow of international capital with special reference to the role of ratings agencies (PDF) by Michael Kunczik and Global Governance of Financial Systems: The International Regulation of Systemic Risk (Oxford: Oxford Uni Press 2005) by Kern Alexander, Rahul Dhumale & John Eatwell. A perspective on Australia is provided by Emawtee Bissoondoyal-Bheenick's 2004 Determinants and Impact of Credit Ratings: Australian Evidence (PDF).

For industry economics and performance see Richard Cantor & Frank Packer's 1994 The Credit Rating Industry (PDF) and their 1996 'Determinants and Impact of Sovereign Credit Ratings' (PDF), Jewell & Livingston's 1999 'A comparison of Bond Ratings from Moody's, S&P, and Fitch' in Financial Markets, Institutions & Instruments, Frank Partnoy's 1999 influential paper 'The Siskel and Ebert of Financial Markets: Two Thumbs Down for the Credit Rating Agencies' in Washington University Law Quarterly, Yingjin Gan's Why Do Firms Pay for Bond Ratings When They Can Get Them for Free? (PDF) and Lynnette Purda's 2003 Consistency of Global Credit Ratings: An Analysis of Firm versus Country-Specific Factors (PDF).

The emergence of alternative regimes is considered in James Salo's The Emergence of Non-Financial Rating Agencies for the Promotion of Global Standards: An Assessment and Empirical Analysis of Two Proprietary Databases (PDF)

An historical perspective is provided by Richard Sylla's crisp 2001 A Historical Primer on the Business of Credit Ratings (PDF), Born Losers: A History of Failure in America (Cambridge: Harvard Uni Press 2005) by Scott Sandage and Money of the Mind: Borrowing & Lending in America from the Civil War to Michael Milken (New York: Farrar Straus Giroux 1992) by James Grant.

Practitioner guides include Standard & Poor's Fundamentals of Corporate Credit Analysis (New York: McGraw-Hill 2004) by Blaise Ganguin & John Bilardello and The Standard & Poor's Guide to Measuring and Managing Credit Risk (New York: McGraw-Hill 2004) by Arnaud de Servigny & Olivier Renault.









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