1. Notice An organization must inform individuals
about the purposes for which it collects information
about them, how to contact the organization with any
inquiries or complaints, the types of third parties
to which it discloses the information, and the choices
and means the organization offers individuals for limiting
its use and disclosure. This notice
must be provided in clear and conspicuous language when
individuals are first asked to provide personal information
to the organization or as soon thereafter as is practicable,
but in any event before the organization uses such information
for a purpose other than that for which it was originally
collected or discloses it to a third party.
2.
Choice An organization must offer individuals the
opportunity to choose (opt out) whether and how personal
information they provide is used or disclosed to third
parties (where such use is incompatible with the purpose
for which it was originally collected or with any other
purpose disclosed to the individual in a notice). They
must be provided with clear and conspicuous, readily
available, and affordable mechanisms to exercise this
option. For sensitive information, such as medical and
health information, information revealing racial or
ethnic origin, political opinions, religious or philosophical
beliefs, trade union membership or information concerning
the sex life of the individual they must be given affirmative
or explicit (opt in) choice.
3.
Onward Transfer An organization may only disclose
personal information to third parties consistent with
the principles of notice and choice. Where an organization
has not provided choice because a use is compatible
with the purpose for which the data was originally collected
or which was disclosed in a notice and the organization
wishes to transfer the data to a third party, it may
do so if it first either ascertains that the third party
subscribes to the safe harbor principles or enters into
a written agreement with such third party requiring
that the third party provide at least the same level
of privacy protection as is required by the relevant
safe harbor principles.
4.
Security Organizations creating, maintaining, using
or disseminating personal information must take reasonable
measures to assure its reliability for its intended
use and reasonable precautions to protect it from loss,
misuse and unauthorized access, disclosure, alteration
and destruction.
5.
Data Integrity Consistent with these principles,
an organization may only process personal information
relevant to the purposes for which it has been gathered.
To the extent necessary for those purposes, an organization
should take reasonable steps to ensure that data is
accurate, complete, and current.
6.
Access Individuals must have [reasonable] access
to personal information about them that an organization
holds and be able to correct or amend that information
where it is inaccurate.
The reasonableness of access depends on the nature and
sensitivity of the information collected, its intended
use and the expense/difficulty of providing the individual
with access to the information.
7.
Enforcement Effective privacy protection must include
mechanisms for assuring compliance with the safe harbor
principles, recourse for individuals to whom the data
relate affected by non-compliance with the principles,
and consequences for the organization when the principles
are not followed. At a minimum, such mechanisms must
include
a) readily available and affordable independent
recourse mechanisms by which an individuals complaints
and disputes can be investigated and resolved and damages
awarded where the applicable law or private sector initiatives
so provide;
b) follow up procedures for verifying that the
attestations and assertions businesses make about their
privacy practices are true and that privacy practices
have been implemented as presented; and
c) obligations to remedy problems arising out
of failure to comply with these principles by organizations
announcing their adherence to them and consequences
for such organizations. Sanctions must be sufficiently
rigorous to ensure compliance by organizations.