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This note deals with personal computer manufacturer Packard Bell.

It covers -

subsection heading icon    introduction

The Packard Bell name originated in the 1930s as a US radio manufacturer. During the 1970s it was part of US military manufacturer Teledyne. It was reborn in 1986 as the name for a low-cost PC manufacturer.

In 1995 it began producing computers for consumers as NEC Packard Bell. During the following year NEC merged Bull's Zenith Data Systems with Packard Bell and NEC's North American PC arm.

Packard Bell quit the US market in 1999 to concentrate on Europe, moving its headquarters to the Netherlands. It claimed to have gained market share in from 2003, expanding from PCs to portable music players and computer peripherals.

In 2006 NEC reintroduced the Packard Bell brand to Asia, location of its computer. At that time it employed around 750 people in Asia and Europe. It was reported as having annual revenue of around US$1.9 billion and being "slightly profitable". It claimed 10-12% to 12 percent of the European consumer computer market, making it the third largest PC maker in that category.

During the same year NEC announced that it would sell the division to focus on computers for businesses. In September 2006 it indicated that Packard Bell would be acquired by Lap Shun Hui.

Hui had offered to buy Gateway for US$450 million in August 2006.

subsection heading icon    studies

There have been no major studies of Packard Bell.



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version of September 2006
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